Hot Air Marketing helps you create connections at a higher level - more lasting, authentic experiences.
|
Hot Air Marketing is a consumer engagement company based in Raleigh, North Carolina. Using hot air balloons as a point of attraction, we develop sales promotions, public relations and social media marketing strategies with partners at the agency and brand level. We are your guerilla marketing experts with the ultimate mobile marketing platform.
Hot Air Marketing specializes in creating unique opportunities to activate relationships with consumers. We help you merge the world of emotional story telling (brand advertising) with social media using hot air balloons as an experiential marketing platform. |
Who Are Our Customers?
Hot Air Marketing works directly with brand managers, sales promotions decision makers, social media marketing companies and traditional advertising and branding agencies. We create unique experiences with and for your brand. While we arrest the consumer's attention, we have the ability to engage them in an authentic way that is lost in many other forms of media and event marketing. We connect nostalgia and modern social with your brand. Using event marketing tactics and social media engagement, we engage the consumer and customer to participate with your brand to stimulate - content creation, social sharing, product or service sampling, conversion and even repurchase. |
A well planned and executed hot air balloon program can bring true consumer engagement to your brand in an ever-expanding mobile media landscape. Learn more about how to build a more lasting relationship with your customers and prospects through the use of hot air balloons as part of your public relations toolbox.
What is the value of delivering on a dream or bucket list experience? What's the value of adding something tangible to that bucket list fantasy that until you gave it to them had only been in your customers' imagination? What if you, or rather your brand, brought it to life as part of that experience? Hot Air Marketing would argue that a number can't be calculated.
Delivering on a bucket list experience - even seeing the concept of a bucket list come to life - has value, which extends beyond transactional relationships. It's emotional and personal. It's the difference between "like" and "love." You planted a memory.
Imagine the value of giving your key customers or top prospects their dream flight in your branded hot air balloon. Take it higher, imagine your brand as one those magnificent hot air balloons. Tens of thousands of consumers taking photos of themselves with your brand and sharing it with their friends, family and co-workers. They're co-marketing a little piece of the imagination you brought to life for them.
Think now of the consumer engagement opportunities back on the ground. Many of these same balloon festivals - (the smallest of which typically draw upwards of 40,000) offer a ready-made, opportunity to continue the experience they saw in the air with your branded balloon, now on the ground. If you haven't thought of the branding, lead generation and sales promotions opportunities, that's okay. We have and we'd like to talk with you about some of the ways we can generate measurable traffic that drive sampling and sales.
Hot Air Marketing will help your brand stand out in the increasingly crowded social media and public relations spaces. And, we do it while creating indelible, positive memories about your brand.
Delivering on a bucket list experience - even seeing the concept of a bucket list come to life - has value, which extends beyond transactional relationships. It's emotional and personal. It's the difference between "like" and "love." You planted a memory.
Imagine the value of giving your key customers or top prospects their dream flight in your branded hot air balloon. Take it higher, imagine your brand as one those magnificent hot air balloons. Tens of thousands of consumers taking photos of themselves with your brand and sharing it with their friends, family and co-workers. They're co-marketing a little piece of the imagination you brought to life for them.
Think now of the consumer engagement opportunities back on the ground. Many of these same balloon festivals - (the smallest of which typically draw upwards of 40,000) offer a ready-made, opportunity to continue the experience they saw in the air with your branded balloon, now on the ground. If you haven't thought of the branding, lead generation and sales promotions opportunities, that's okay. We have and we'd like to talk with you about some of the ways we can generate measurable traffic that drive sampling and sales.
Hot Air Marketing will help your brand stand out in the increasingly crowded social media and public relations spaces. And, we do it while creating indelible, positive memories about your brand.