Integrating a Hot Air Balloon Into Your Public Relations

In the overcrowded social media space, brand builders are looking for unique, positive ways to connect with customers, media outlets and prospects. Why not integrate a hot air balloon into the social media marketing and community outreach elements of your business? Here are just a few starter ideas to get your creative juices flowing... 

• VIP & Customer Flights
• Balloon "Glows" at Special Events or Concerts
• Contests (Win a “Dream Flight” with a Celebrity)
• Community Involvement at Cause Related Rallies
• Media Hospitality Flights with Key Executives
• Spotter Program with Text or Post to Win
• Education & School Programs
• Parent Outreach (Ex. coloring programs - ever seen a coloring book that didn't have a hot air balloon in it?)

What are your brand goals?

• Social Engagement
• Brand Awareness
• Public Awareness
• Community Involvement
• Media exposure
• Employee Recognition & Team Building
• Customer & Key Account Appreciation Events

 Our entire neighborhood came out for the [hot air balloon] event. The people with the hot air balloon talked to the crowd, answered questions, and handed out balloon photo cards. Then they packed up the balloon and headed out. What a fun night... Martin got to see the air balloon land.  I ran up to pull [our son] Aaron out of the shower, so that he could see it too!"

~ A neighborhood mom's personal blog about her hot air balloon encounter

If you are a public relations professional, brand manager, or social media marketing guru looking for new ways to capture the hearts of your customers, we invite you to complete our confidential inquiry form to talk about your ideas. Click the Big Red button now!