Partnering With Great PR Agencies
Hot Air Marketing works with public relations agencies and brands to develop unique media, consumer and community relations opportunities. Clairemont Communications is one such agency.
Hot Air Marketing worked with Clairemont founder and CEO Dana Hughens and her clients at Newland Communities' Briar Chapel development in Chapel Hill, North Carolina to produce a media breakfast and reception.
The event was cast to promote the development's growth during its first five years and to give the attending media a "bird's eye view" of new features from the basket of a hot air balloon.
Hot Air Marketing helped to craft expectations for the operation and safety of the event while Clairemont focused on delivering the media to the event and core messages. This left Briar Chapel marketing staff and executives free to build relationships and conduct interviews with media in attendance.
Hot Air Marketing worked with Clairemont founder and CEO Dana Hughens and her clients at Newland Communities' Briar Chapel development in Chapel Hill, North Carolina to produce a media breakfast and reception.
The event was cast to promote the development's growth during its first five years and to give the attending media a "bird's eye view" of new features from the basket of a hot air balloon.
Hot Air Marketing helped to craft expectations for the operation and safety of the event while Clairemont focused on delivering the media to the event and core messages. This left Briar Chapel marketing staff and executives free to build relationships and conduct interviews with media in attendance.
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Giving Briar Chapel a LiftTake a look at this short case history video on how Clairemont Communications and Hot Air Marketing teamed up to give some lift to Newland Communities' Briar Chapel anniversary celebration.
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Below is a detailed public relations report produced and published by Clairemont Communications about two weeks following the October 2013 event (note: may not be viewable on certain mobile browsers; click here to download the file instead). Thanks to Clairemont for sharing this great feedback - you rock.
We at Hot Air Marketing want to say thanks to Clairemont Communications for sharing this proof of concept document with us to illustrate the power of a focused media and community activation event utilizing Hot Air Marketing as a lifting force to elevate a great brand.
We at Hot Air Marketing want to say thanks to Clairemont Communications for sharing this proof of concept document with us to illustrate the power of a focused media and community activation event utilizing Hot Air Marketing as a lifting force to elevate a great brand.
