Emotion is powerful. It's universal and yet, unique to humans. More importantly, it's the strongest driver of consumer behavior after our primary needs.
When consumers connect their personal desires and aspirations to brands, they become emotionally connected. It's a strong bond and hard for competitors to shake. They buy more, pay more, advocate more and stay longer.
Building an authentic emotional connection is what most drives gains in business outcomes - pricing power, increased loyalty and higher customer profitability. Across every consumer-facing industry (and yes, business to business too), emotional connection is the strongest driver of business results.
A well designed and executed hot air balloon program can make an unforgettable, deep, and positive emotional connection with your brand with lasting bottom line value.
Connect with us today to discuss making an investment in emotional connections with your customers, consumers and prospects.
Hot Air Marketing is led by Brian Hoyle, a marketing strategist and a commercial hot air balloon pilot. Brian has more than 25 years experience driving revenue and brand value for the brands, clients and non-profits he's served.