Everyone has a bucket list of some sort - even if they don't admit it. We all have that burning desire to do something that seems just out of grasp, but we really want it.
A hot air balloon experience routinely ranks among the top 10 (usually top 5) bucket list items people want to have in their lifetimes. VisitNC.com has launched a campaign called #NCBucketList geared toward fulfilling "don't miss" travel experiences across The Old North State.
So as a brand manager, social media marketer, or sales manager working with customers for big orders, what kind of lasting emotional impression do you think you'll leave on your consumer or customer if you fulfill one of their top 10 bucket list items? It's serious food for thought.
Love your customers and they will love you back. Fulfill a dream and it will be very hard to turn you down when it comes time for purchase. Brands win every time they participate in the lives and future good memories of their consumers.
Let us help you develop a new level campaign that builds brand, participates authentically in the lives of your customer or consumer, creates opportunity for them to truly become ambassadors of your brand, product or service, and let them fall in love with you. Hot Air Marketing is your bucket list specialist
Upon first glance, the weather looked like we might not get much flying in during our recent visit to the vibrant Alabama Gulf Coast community of Foley. In spite of the weather, the Gulf Coast Hot Air Balloon Festival had many things going for it - a nine year track record of crowd pleasing fun, a huge volume of tourists, a diversity of other things to do around the hot air balloons when they cannot fly, a supportive business community, and an active regional media presence looking to tell the story.
Hot Air Marketing's touring Big Red Hot Air Balloon Team pilot and crew were delighted to be on hand to help work with regional media to "tell the story" in support of our team sponsor and the event's title sponsor Tanger Outlet Centers and provide a pre-event glow at the mall as well.
Friday midday heavy rains followed by good weather meant some of the balloons were unable to participate in the tether and glow operations (many of the fields needed to dry creating cramped quarters for the numerous balloons). Earlier weather notwithstanding, the crowds showed up and the pilots were ready and able to put on a show for the assembled masses.
Hot Air Marketing stepped in to supply its "Mile High Hot Air Balloon Simulator" for guests at the event to get an up close experience of what balloon flight is like and receive a free, social media souvenir - a photo of the experience suitable for uploading to their favorite social media outlet. Each photo showcased the Tanger Outlet name in thanks for their sponsorship of the team and event. Fans and families were treated to a unique event experience they will carry with them for years to come (and share with friends around the social media sphere).
Ultimately, guests, sponsors and pilots were treated to a great weekend of celebration and all things hot air ballooning. Tethers, glows, a mass ascension and competition flight. Thanks to all of the organizers, volunteers, spectators and of course, our sponsor Tanger Outlet for putting on another great hot air balloon event. We love to share the magic of hot air ballooning!
No flashy video here. Just an old fashioned photo album from the 2014 Aloft Hot Air Balloon, Music and Community Festival in Simpsonville, South Carolina. This is our way of looking back at a great, long weekend of competitive ballooning and remembering our fallen heroes over Memorial Day.
If you're in a hurry, save this one for later as it takes about 9 minutes. Want to relax and let your imagination soar? Maybe come up with that next brilliant idea that will change the world or at least your small part? Then, welcome aboard!
Soft landings, always.
Hot Air Marketing is led by Brian Hoyle, a marketing strategist and a commercial hot air balloon pilot. Brian has more than 25 years experience driving revenue and brand value for the brands, clients and non-profits he's served.